The SpongeBob Movie: Sponge on the Run
To promote the launch of Paramount+ and The SpongeBob Movie, we asked fans to #BringGaryHome with custom organic and paid social creative. We extended our reach by with custom content for Nickelodeon’s SpongeBob franchise social accounts and an unbe-REEF-able influencer program.
Motion Poster
@SpongeBobMovie and @ParamountMovies Content
Paid Social Video - Facebook, Instagram & Twitter
Nickelodeon Partner Content (81MM followers)
Influencer Partner Program
Combined potential social reach: 11MM
CATS
@nala_cat
Instagram Post (4.3M Followers)
Instagram Story (4.3M Followers)
@white_coffee_cat
Instagram Post (2M Followers)
Instagram Story (2M Followers)
@one_eared_uno
TikTok Video (1.8M Followers)
SNAIL ART
@aleia (recently featured in the NYT)
Instagram Post (237k Followers)
Instagram Story (237k Followers)
SLIME
@slimecityb_
Instagram Post (718k Followers)
Instagram Story (718k Followers)
@vmoneyslimes
Instagram Post (558k Followers)
Instagram Story (558k Followers)
@scentedslimebyamy
Instagram Post (488k Followers)
Instagram Story (488k Followers)
PARENT DIY CRAFTS
@amytangerine
Instagram Post (179k Followers)
Instagram Stories (179k Followers)
@almostmakesperfect
Instagram Post (129k Followers)
Instagram Stories (129k Followers)
@kailochic
Instagram Post (114k Followers)
Instagram Stories (114k Followers)
@paigetaylorevans
Instagram Post (84.2k Followers)
Instagram Stories (84.2k Followers)
Pinterest Post (69.8k Followers)
@rebeccadiy
Instagram Post (69.4k Followers)
Instagram Stories (69.4k Followers)
@myfourwonders
Instagram Post (47.2k Followers)
Instagram Stories (47.2k Followers)
@twinkletwinklelittleparty
Instagram Post (46.4k Followers)
Instagram Stories (46.4k Followers)
@kristensellentin
Instagram Post (42.9k Followers)
Instagram Reel (42.9k Followers)
Instagram Stories (42.9k Followers)
@kelseyklos
Instagram Post (13.8k Followers)
Instagram Stories (13.8k Followers)